You didn’t build your outdoor brand to sit behind a screen.
You built it to help people explore more. To reconnect them with wild places. To create experiences, not spreadsheets.
Whether you’re running a gear shop, guiding backcountry trips, hosting glamping stays, or offering weekend kayak rentals—your business runs on connection. But in today’s world, connection starts online.
It just means your story needs to show up clearly—and consistently—in the places your customers are already looking.
That’s where I come in.
Marketing Support Built for Outdoor Brands
Website Copywriting & Refresh
Your website should feel like stepping onto the trailhead.
Whether you run a gear shop, guide service, campground, or adventure-based brand, your website should reflect the experience you're offering. It should be clear, inviting, and easy to navigate—whether someone’s planning a weekend hike or looking for their next kayak. I help you write or refresh your website so customers know exactly who you are, what you offer, and how to take the next step.
Includes:
- Homepage, About, Services/Tours, Booking or Rentals page copy
- Gear-focused or experience-based layouot
- Mobile-friendly and Google-ready copy with clear calls to action
Social Media Strategy & Management
Show up online, without staying inside.
Whether you’re too busy leading trips or just don’t love social, I’ll help you stay visible with content that reflects your brand and speaks to your ideal customers.
Options include:
- Monthly content calendars and captions
- Instagram/Facebook Management
- Reels/TikTok idea support for adventure brands
- Outdoor-appropriate hashtags and engagement tips
Seasonal Marketing Plans
A simple plan that aligns with your season.
Marketing shouldn’t feel like another mountain to climb. I’ll create a content plan based on your seasonal flow—whether you’re prepping for peak summer or winterizing your messaging.
- Monthly or seasonal plans
- Includes blog/social/email strategy
- Built around your offerings, events, or rentals
Local SEO for Adventure Brands
Get found when people are searching for adventure.
If someone searches “kayak rentals near [your town]” or “best guided hikes near me,” your business should be at the top. I help optimize your online presence so more people find you—right when they’re looking.
- Google Business Profile optimization
- Website SEO for local discovery
- Map search strategy for tourism-heavy areas
Templates & DIY Tools for Outdoor Business Owners
Built for folks who’d rather be outside than stuck in Canva.
Quick-start tools to help you market more easily, including caption banks, content calendars, email templates, and more—made for outfitters, rental shops, and outdoor guides.
Who This Is For:
- Gear shops, glampgrounds, campgrounds, and outfitters
- Eco-tourism businesses & nature-based rentals
- Adventure and experience providers
- Outdoor entrepreneurs who want help with visibility but don’t have time to DIY everything
Why Work With Me?
Because I get your mission—professionally and personally.
I’ve been managing content for a large outdoor e-commerce brand since 2021, and I’ve been an outdoor enthusiast my entire life. I grew up in the country, and I still spend as much time as I can exploring wild places, floating rivers, hiking trails, and supporting small, adventure-driven businesses just like yours.
I believe small outdoor brands are the heart of local adventure economies—and you deserve marketing support that’s as real, flexible, and grounded as you are.
I’ll never upsell you on something you don’t need. I just help you show up clearly, stay consistent, and connect with the people who are already dreaming about what you offer.
Let's Talk!
You're doing something incredible. Let's make sure people can find it.
Click below to schedule a free 15-minute call.