You didn’t build your outdoor brand to sit behind a screen.

You built it to help people explore more. To reconnect them with wild places. To create experiences, not spreadsheets.

Whether you’re running a gear shop, guiding backcountry trips, hosting glamping stays, or offering weekend kayak rentals—your business runs on connection. But in today’s world, connection starts online.

It just means your story needs to show up clearly—and consistently—in the places your customers are already looking.

That’s where I come in.

Marketing Support Built for Outdoor Brands

Website Copywriting & Refresh

Your website should feel like stepping onto the trailhead.

Whether you run a gear shop, guide service, campground, or adventure-based brand, your website should reflect the experience you're offering. It should be clear, inviting, and easy to navigate—whether someone’s planning a weekend hike or looking for their next kayak. I help you write or refresh your website so customers know exactly who you are, what you offer, and how to take the next step.

Includes:

Homepage, About, Services/Tours, Booking or Rentals page copy
Gear-focused or experience-based layouot
Mobile-friendly and Google-ready copy with clear calls to action

Refresh My Website

Social Media Strategy & Management

Show up online, without staying inside.

Whether you’re too busy leading trips or just don’t love social, I’ll help you stay visible with content that reflects your brand and speaks to your ideal customers.

Options include:

Monthly content calendars and captions
Instagram/Facebook Management
Reels/TikTok idea support for adventure brands
Outdoor-appropriate hashtags and engagement tips

Explore Social Options

Seasonal Marketing Plans

A simple plan that aligns with your season.

Marketing shouldn’t feel like another mountain to climb. I’ll create a content plan based on your seasonal flow—whether you’re prepping for peak summer or winterizing your messaging.

Monthly or seasonal plans
Includes blog/social/email strategy
Built around your offerings, events, or rentals

Build My Seasonal Plan

Local SEO for Adventure Brands

Get found when people are searching for adventure.

If someone searches “kayak rentals near [your town]” or “best guided hikes near me,” your business should be at the top. I help optimize your online presence so more people find you—right when they’re looking.

Google Business Profile optimization
Website SEO for local discovery
Map search strategy for tourism-heavy areas

Help Me Get Found

Templates & DIY Tools for Outdoor Business Owners

Built for folks who’d rather be outside than stuck in Canva.

Quick-start tools to help you market more easily, including caption banks, content calendars, email templates, and more—made for outfitters, rental shops, and outdoor guides.

Browse Templates & Tools

Who This Is For:

Gear shops, glampgrounds, campgrounds, and outfitters
Eco-tourism businesses & nature-based rentals
Adventure and experience providers
Outdoor entrepreneurs who want help with visibility but don’t have time to DIY everything

Why Work With Me?

Because I get your mission—professionally and personally.

I’ve been managing content for a large outdoor e-commerce brand since 2021, and I’ve been an outdoor enthusiast my entire life. I grew up in the country, and I still spend as much time as I can exploring wild places, floating rivers, hiking trails, and supporting small, adventure-driven businesses just like yours.

I believe small outdoor brands are the heart of local adventure economies—and you deserve marketing support that’s as real, flexible, and grounded as you are.

I’ll never upsell you on something you don’t need. I just help you show up clearly, stay consistent, and connect with the people who are already dreaming about what you offer.

Let's Talk!

You're doing something incredible. Let's make sure people can find it.

Click below to schedule a free 15-minute call.

Schedule a Free Consult

Marketing for Outdoor Brands & Adventure-Based Businesses