Published Web Content
etrailer.com Product Pages
Of the 4,200 product pages I manage on etrailer.com, here are a few writing samples of the significant projects I've worked on since I started in December 2021.
Each product page goes through a series of revisions and edits to ensure accuracy and adherence to our in-house style guide. Before it is published, I write it in HTML coding. Our character counts are limited for titles and summaries, so being concise is essential. We strive to be conversational in our features and detailed descriptions and I often discover during my content reviews that we offer more information about our products than anywhere else on the web.
We were excited to add Roadmaster's new innovation, Exact Center, earlier this year. This line includes many kits we created as a solution for RV steering issues. This sample focuses on a Jeep kit, which is exciting because it can stop "death wobble" but more importantly, it allows an RV to reverse when towing a Jeep equipt with this product. It's a first of its kind.
Titan Chain Tire Chains and Konig Tire Chains
We just finished a 6-month project overhauling content for over 900 product pages. This project was divided into four smaller projects according to brand names. The goals were to update, improve, and provide as much information as possible - including installation. We also worked to improve user experience by standardizing the language and type of information found on each page.
I'm currently working on updating Trimax Locks, Universal Trailer Wiring, and Trailer Breakaway Kits. Writing samples are available upon request.